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Top 5 things you should do after launching a site 4

May

2013

So after toiling on that idea for more than 4 to 5 months, you have finally launched your site … the journey till here was literally blood and tears. Having to either grapple with the content management system (CMS) or even worse, having to convince the developers working on your site that the site needs ...

Hacking your Alexa Ranking 1

May

2013

In case if you are working in any web related business based in India, then you would be aware of Alexa. The site which maintains website rankings by traffic. These numbers are indicative, however some people rely on them so much so that they look at a definitive way of increasing the rankings only … ...

Scheming the Schema: An Introduction to Structured Data

Jan

2013

One of the major traffic sources for personal websites and blogs is Organic Traffic, i.e traffic originating from search engines. People working on the web would quickly realize that search traffic can also be bought through Pay Per Click (PPC) Programs such as Google Adwords and Bing Search Advertising. However, for those of us who ...

Understanding the __utmz Google Analytics Cookie 1

Jan

2013

In case if you are using Google Analytics to track traffic and conversions on your website, then you would know that the tracking GA does is using the urchin tracking cookies. In case if you do not know what are HTTP Cookies, then you need to start reading some of these articles that I am ...

OLX is not only Badi Badi Baatein

Nov

2012

If you have missed out on the Badi Badi Baatein ad which has been running on the television for quite some time now, do check it out. I am embedding the ad below as well (I love the melody and the jingle … not to mention that sometimes I do identify with the procrastination tendencies ...

Financial Services: A sunrise sector

Oct

2012

In any developing economy, the one thing that’s always on the rise is the GDP, the expenditures and yes, the expendable income available with an individual. Over a period of time, the same individual realises that keeping money in the bank is the same as wasting that money away. This is due to the high ...

Jinx’s awesome service 1

Sep

2012

I have always been a fan of Diablo, and even better cool Diablo T-shirts that I can wear at work. Jinx, is one of the few online e-commerce fronts which provides such products. This is the story of their service, and what makes this entire event worth mentioning! Prelude It was the 6th of June, ...

Using Bugzilla

Jul

2012

At Pristine, the team I am leading has a gargantuan task at hand. We are creating a custom Learning Management System (LMS) in addition with a completely overhauled new website for the international audience. This entire process of planning and detailing the products feature-wise has taken roughly 2 months, but it is well worth it. ...

Dominos goes online

Mar

2012

My family loves pizzas, so whenever we spend a lazy holiday, we generally order for them. Unfortunately Pizza Hut does not deliver in my area , and the other niche brands take quite some time do deliver their wares. So we have adjusted our palates to enjoy Dominos. I don’t have anything against Dominos, no ...

Google Analytic’s URL Builder 4

Jan

2012

Aside from being Pristine’s CTO, I also happen to be my company’s webmaster. I really do not mind this task, in fact I think its one of the under-rated jobs out there in the market. The cool part about this role is how closely you have to work with the Google ecosystem of Analytics, Adwords ...