Who? Me?? » twitter http://kidakaka.com/blog Random musings which I rather not say out loud :) Sat, 31 Jul 2010 05:04:37 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Twitter Analytics http://kidakaka.com/blog/2010/02/05/twitter-analytics/ http://kidakaka.com/blog/2010/02/05/twitter-analytics/#comments Fri, 05 Feb 2010 12:29:22 +0000 Prasad http://kidakaka.com/blog/?p=754 Was listening through a podcast by Duct Tape Marketing on Web Analytics 2.0 by Avinash Kaushik. It started of as an interview promoting his new book on analytics powered through crowdsourcing. Towards the fag end of the interview, something that Avinash said really got my attention.

Most people treat Twitter as a shout channel. Please do not treat it as one.

Then he rattled off two important parameters for measuring one’s tweeting success. They made more sense because I agree with him on Twitter being an engagement space with your customers. His parameters are -

  1. No. of RTs/1000 followers
  2. No. of replies per day

The first one measures how many of your followers are listening to you and see value in your ideas. The second one measures how many of those listeners are engaging with you.

Simple.

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