Using Google Analytics to Power your Content Marketing Efforts

Three Google Analytics reports which will rock your Content Marketing efforts. Use these reports to check if your content marketing is working for you.

Almost all blogs / content based websites use some format of web analytics or the other. This post is for those folks who are running content focused sites and need cues from Google Analytics data on what to write.

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Internet Marketing and Your Business

If you own a business, you may or may not know a lot about internet marketing. Internet marketing is an extremely important part of growing your business these days, yet too many business owners don’t realise how important. They think that by handing out a few business cards, they can grow their business and make more money. I’m afraid not! Read on to learn more about internet marketing and your business!

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9 Blog Promotion Tactics [Infographic]

A picture is worth a thousand words. Not for a SEO professional though!

I love infographics. Not only are they a beautiful way of driving home a point, but also people remember the key takeaways from visual media much more as compared to text.

These are some interesting tips to promote your blog, and I have to say that I am guilty of not following all of them.

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Correctly using the Read More tag

As a blogger who has been writing for the past 5 years or so, I was always confused about the Read More tag. This is a tag that you will find in your WordPress editor besides the Toolbar Toggle button.

Why would one want to insert their content with this tag? Wouldn’t it fill up your blog content with such intermediate tags and break the reader’s flow? Let’s go find out how to correctly use the Read More tag.

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What is Rat DOTA?

DOTA can be an exciting game, where two teams clash against each other in order to take down the opponent’s Ancient Structure. Often at times, one team works exceptionally well in team fights – perhaps their combinations are better timed, or their heroes have synergies … or they are simply the better players. In which case, they keep winning team fights. This is where Rat DOTA comes into play.

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Terracotta Army in Rise of Nations

When playing Rise of Nations, one of the concepts in the game are wonders.

One of the wonders that arguably gets rushed is the Terracotta Army. What this wonder gives you is an unending stream of Light Infantry units at regular intervals, the interval is dependent upon the number of units already produced by the wonder. So that over a period of time, the production rate of Light Infantry goes down and plateaus.

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Food for Thought: Series II

I had shared some noteworthy articles last month and decided that it’s a good habit to keep up.

Search: Not Provided: What Remains, Keyword Data Options, the Future

What happens to SEO efforts and Digital marketing when one of your major chunks (organic keyword level data) is not available. Avinash Kaushik gives advice on how to go about working with keyword data and why Google started encrypting organic traffic.

This is a far better approach than simply bitching about Google and hatching conspiracy theories of Adwords trying to maximize their revenues!!

Google+ Guide for Small Businesses

A detailed and step by step guide for Small Businesses to develop their presence on G+. Not only is it very thoughtful, but also it provides links and answers to all the quetsions that you might get stuck. And an awesome UI to boot as well!!

Disillusioned with Facebook? Here’s a way forward

It’s easy to dismiss Facebook as a time sink and a negative ROI generator. I did that. However as time went by, I realized that maintaining a presence on social networks is almost a health factor these days. Darren Rowse of ProBlogger walks us through some of the more important things to keep in mind as you go about trying to rustle up a community on Facebook. All the Social Media Managers out there, you HAVE TO read this.

How to track online RoI of offline marketing

This post is quite close to my heart. It is about measuring the Return on Investment (RoI) of Offline advertising. Traditionally to calculate the RoI, brands would use agencies which specialized in marketing surveys. However, with the boom of Indian e-commerce and the influx of venture capital, most of the online mediums have started offline advertising as well. How does the digital marketing manager of such a firm tackle the RoI calculation? Here is a basic explaination of how you go about Trackign RoI of Offline advertising.

What is Life?

What is Life? is based on a series of lectures delivered at the Dublin Institute for Advanced Studies by Erwin Schrodinger. This was first published more than 50 years back, and it has found its way in the blue nothing. The PDF file is a lengthy dialogue which meanders through the physical composition of a cell to the destruction of the identity of life using means such as hypnosis. I have to warn you that if you do not take lightly to abstract concepts and discussing them for the sake of discussion itself, then do not read this document. Having said that, this is Food for thought after all!