People who are in Social Media would already know of influence monitoring tools such as Klout, Peerindex, and Rapportive.

I started using Klout the minute I discovered it using the Rapportive add-on for Firefox. Measuring and monitoring your klout score seemed cool. Soon after that I chanced on Peerindex as well.

The approaches employed by Klout and Peerindex are slightly different. Whereas Peerindex considered the reach of your tweets and conversations, Klout seemed to focus on the richness. Both the web-apps seemed cool, since both of them gave you an indication of what and how to increase your respective scores. So I managed to hike up my Klout score from the low 40s to the low 60s. I was happy with what I had achieved, until one conversation with Sushrut at a Tweet-up made me realize, that a high Klout score or a high Peerindex score is not really the outcome.

The business model that both these web-apps adopt to monetize their influence measuring algorithms is pretty much the same. Organizations that need to reach out to the influencers and decision-makers in their particular niches can now do so … at a price of course. Peerindex for example, charges 50 GBP for identifying a single influencer in the topic of your choosing. Of course there are people who are willing to pay, but the question I want to raise is till when?

I recently read this article on the openview blog, and found this great directory of twitterati – Twellow. One simple search confirmed this, the application is a directory of topic-wise experts, whereas this might seem commonplace, what this means for Klout and Peerindex is that their premium services now seem overpriced. Why would an organization pay a premium for the same information which is available for free?

Agreed, that Klout and Peerindex do provide “perks” for influencers, but at the end of the day, the deliverable for which the organization is paying up good money is to get twitter handles of influencers to start engaging with them. Perhaps, if the engagement can be somehow integrated into these perks … but till then I am firmly sticking to Twellow!

Scratch that picture of a feline with cheap make-up and gaudy mane!!

I mean the new style of declaring yourself as a LION (Largest Internet Open Networker) on LinkedIn to say that you are open to connect with one and all. In other words, you are connecting promiscuously – a connection whore.

I am not taking a disparaging view of this, since I have on several occasions done this (for building a strong gaming network on Facebook, for checking the limit of friends you could add on Yahoo Messenger, for adding folks on Orkut left right and center, etc).

It’s just funny to note that when you say LION, it sounds like self-aggrandizing.

I am a LION!! 

Instead of just saying (and people don’t do this btw) …

I am a connection whore!

Interesting to see that by a simple change in analogy (whore to LION), people are suddenly willing to declare it on their profiles. Well, for me they are still the same … LIONs are whores!

It’s a thought experiment that I would want to share with you all -

1. Divide the blog’s content into content which I want to share on Facebook, Twitter, LinkedIn, etc
2. Tag the posts accordingly
3. Create separate feeds for each tag
4. Sync the right feeds with the right media

That way, intended audiences could be targeted and on different spaces. All through a single blog

Yesterday, I attended Startup Saturday … the theme was Social Media and how it can be leveraged by start-ups effectively.

Some of my key learning -

• Online marketing does not replace offline marketing efforts, and vice versa. If you are planning a huge effort in one media, do not ignore the other
• The best way to use these platforms is not as a broadcasting medium, but as a way of engaging with your customers
• Don’t create propaganda, create evangelists … who can propagate your name
• Social media marketing is not cheap, and it is certainly not a free alternative to traditional marketing
• In case of B2B space, marketeers can target the end-customer through social media and get the attention of their intended customer organization

Will attach the respective presentations as and when the organization committee puts them online