If you have been listening to Red FM channel in Mumbai, then one of the celebrity RJs they have is Malishka. As part of a radio jingle, she made up this video –
Everyone knows that in Mumbai, rains wreck everything. This year, in fact we have yet to see a day where the entire city has come to a stand still. Having said that, there are a lot of gaps that BMC needs to address. The video was made as a satire, since then, it has had more than 3M views.
So what’s the big deal?
Instead of acting on this creative complaint, what BMC officials chose to do was extremely childish. They organized a “raid” on RJ Malishka’s place and supposedly “found” dengue mosquito larvae.
Then the local Shiv Sena team created a spoof video of this song and BMC went on to file a 500 Cr INR defamation case against the RJ.
All this over a silly jingle that was created. Yes, it was aired, and many people heard it and saw the video.
The big deal is that an individual’s freedom of expression, and the freedom of press is being trampled with here. I don’t know whether I would classify this video under press or under entertainment, but what I do know – is that there is more than a grain of truth to the song.
By reacting like a bully, the BMC has shown how it takes feedback. The next time Shiv Sena talks about giving the marathi manus a voice, think again. It’s all talk.
This post was first published as part of a Publication on Medium, called Pause. If you like this one and want more such articles which make you stop and think for a moment, then definitely follow it on Medium.
Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network.
This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t know who, then Google this). So now, apart from claiming a lifetime of free telephone bills (I don’t know how many people did attempt the Airtel 4G Challenge), the new set of advertisements talk about how broad and wide the reach is of the Airtel 4G network.
Everybody who is on the internet has probably heard of this term. Trolls or being trolled is fairly common. In fact there are sites such as 4chan where the sole purpose of the community is to troll on different activities.
Reddit is also one such community, where a lot of users are actively trolling and are being trolled. Being a long time lurker on Reddit, I used to read through multiple posts where fellow redditors would make hilarious comments (often to diffuse a situation). Funny, but at whose expense?