Tagged: marketing

Food for Thought: Series II

I had shared some noteworthy articles last month and decided that it’s a good habit to keep up. Search: Not Provided: What Remains, Keyword Data Options, the Future What happens to SEO efforts and Digital marketing when one of your major chunks (organic keyword level data) is not available. Avinash Kaushik gives advice on how to go about working with...

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5 Ways to use Audience Interests in Google Analytics

Google Analytics updated their UI and offered a new feature for all the free users. This lets a site owner see the interests of the site’s audience. What this means, is that from now on you can actually track what kind of an audience is viewing your site, and what kind of content are they going to like. For those...

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Link Building in the Content Marketing Era

The real challenge to Content Marketing is writing content which is timeless. If you can truly put together a series of such content pieces, then you should be able to attract the attention of your niche audience. The problem with content marketing is that often there are a lot of me too  websites, domains which do not generate good quality...

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Google Analytic’s URL Builder

Aside from being Pristine’s CTO, I also happen to be my company’s webmaster. I really do not mind this task, in fact I think its one of the under-rated jobs out there in the market. The cool part about this role is how closely you have to work with the Google ecosystem of Analytics, Adwords and Webmaster tools. The thing...

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Will you advertise with this site?

I was checking on my list of target keywords on Google for both SEO and SEM, when I chanced upon “CFA Hyderabad” where we are doing good on both the paid rankings as well as the organic rankings. When I was checking the ad, I noticed that one of the ads was by olx (in case you do not know...

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Value of copy

Copy as in the written text. Often organizations do not realize how important a properly worded message can be. If the communications department does a muck-up of the job, then the intended audience misinterprets the messaging. At work, we were discussing the entire content cleaning and re-wording of our marketing communications. Anyone who has been to our flagship portal would...

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