Navigating through the Digital Matrix

gartner_digital_map

Gartner Digital Marketing Map

This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.

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Content Velocity Experiment in Google Analytics

Using Google Analytics to Power your Content Marketing Efforts

Almost all blogs / content based websites use some format of web analytics or the other. This post is for those folks who are running content focused sites and need cues from Google Analytics data on what to write.

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mobile-apps

Are Interstitial Ads “successful” due to fat-fingers?

Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads.

What are Interstitial Ads?

Those pesky ads which take up the entire screen space in the middle of an app or a website. Yes, the ones which block the content underneath and make you click on the small cross in some corner of the ad.

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Healthy food

Food for Thought: Part V

Ever since Google Reader was shunted, I haven’t been able to settle on a RSS reader. I did try out multiple other services and I am currently using Digg’s reader. Not having a good RSS software kind of puts a huge impediment on one’s reading, and this is probably my excuse for not posting more often!

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Read More tag

Correctly using the Read More tag

As a blogger who has been writing for the past 5 years or so, I was always confused about the Read More tag. This is a tag that you will find in your WordPress editor besides the Toolbar Toggle button.

Why would one want to insert their content with this tag? Wouldn’t it fill up your blog content with such intermediate tags and break the reader’s flow? Let’s go find out how to correctly use the Read More tag.

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GOSF Banner

Why to use GOSF Coupons

Great Online Shopping Festival is an exciting event; it is a Mecca for online shopping lovers. The GOSF 2014 is scheduled to start from 10th and better than the previous two edition. If you have been waiting to go on a shopping spree, wait till the festival begins and use the GOSF coupons for shopping. The coupons are a great way to save money. Some of the best uses of these coupons are discussed below:

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