marketing | Page 1 of Page 3

What is a long tail keyword?

Mar

2013

I have been writing about the basics of SEO and search based advertising on my blog for quite some time. The common thing in both is that the first interaction in search is always the keyword based search. Yes, this is the part where our user goes to his favorite search engine (Go Google!) and ...

Google Analytic’s URL Builder 4

Jan

2012

Aside from being Pristine’s CTO, I also happen to be my company’s webmaster. I really do not mind this task, in fact I think its one of the under-rated jobs out there in the market. The cool part about this role is how closely you have to work with the Google ecosystem of Analytics, Adwords ...

Will you advertise with this site? 2

Aug

2011

I was checking on my list of target keywords on Google for both SEO and SEM, when I chanced upon “CFA Hyderabad” where we are doing good on both the paid rankings as well as the organic rankings. When I was checking the ad, I noticed that one of the ads was by olx (in ...

Value of copy

Mar

2010

Copy as in the written text. Often organizations do not realize how important a properly worded message can be. If the communications department does a muck-up of the job, then the intended audience misinterprets the messaging. At work, we were discussing the entire content cleaning and re-wording of our marketing communications. Anyone who has been ...

Twitter Analytics

Feb

2010

Was listening through a podcast by Duct Tape Marketing on Web Analytics 2.0 by Avinash Kaushik. It started of as an interview promoting his new book on analytics powered through crowdsourcing. Towards the fag end of the interview, something that Avinash said really got my attention. Most people treat Twitter as a shout channel. Please ...

Do you want a free t-shirt? 1

Jan

2010

A classmate of mine has jumped and launched his enterprise with some of his friends. MyZingo is in the e-commerce space, and has launched their first online B2C initiative known as buytheprice.com. As part of their launch, they are planning to give out free t-shirts to the prime registrants. So if you do want a ...

Micro Niches 8

Jun

2009

Wikipedia definition of Niche - A niche market is the subset of the market on which a specific product is focusing on; Therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. A micro ...

Zoozoo! 2

May

2009

Buzz behind Zoozoos – Everyone is talking about Zoozoo these days. Even me for that matter!! And you know what this is creating my friends? Its creating a buzz … a buzz unlike any other in the market these days. People love it, people hate it … but people definitely talk about it. Vodafone has ...