First came Best Buy.

People were happy, they got good deals, saved some money. Good … but meh! Perhaps their launch was before time. Avante Garde.

Then came Groupon.

A multi-billion dollar valuation, e-commerce 2.0 buzz, social media tongues wagging about. It was the next big thing since the Internet.

I guess over a period of time, folks soon realized that the business model was pretty simple really. Get bulk, negotiate with vendors and give back a small share back to the users. That was also the eYantra model. I hear its gotten its second round of funding as well.

Followed by a slew of Groupon clones … there are too many of them really to name a few. The unfortunate thing is that not one of them is willing to call themselves a Groupon mee-to. We are different is what they all say.

Everybody on this planet is unique, just like 7 billion other people.

If you thought that I would be writing another nerdy review of Star Wars, you are mistaken, Ser.

With Groupon clones sprouting everywhere on the Indian e-commerce scene, its going to be a war out there. The war is going to be played out in our inboxes, on our cellphones, on our social media pages and in our tweets. Our credit cards will be the trophies, each transaction a battle on who will get us the cheapest deal. If you thought that it would make me happy, its not.

All the discounts in the world are not worth the beauty of a spam free life. It’s been ages since I have seen an empty inbox, gotten no sms-es. The Clone Wars are on, and you are the next battle!

With the Indian economy shifting from an agrarian focus to a service-based industry, a lot of foreign investors are attracted to the nation. However, the sustainability of this is under question. As service experiences from bad to worse and consumers are crying bloody murder in the courts, how will the Great Indian Dream be achieved?

The word service comes from the term – to serve, i.e. to work for another.

I am sure you will agree with me that this is hardly the case these days. To measure the quality of service, all service providers have come up with an excuse called as SLAs (Service Level Agreements). What it means is that the service provider is giving certain time limits for each of his failures, and he won’t recognize the failure until and unless that SLA has been crossed.

Ironically, its very logical and you can’t argue against this. But zoom out a bit and think seriously, if you are providing SLAs for life and death services, what would happen? I won’t call you sick, until you have been sick for three days. Dead until, you have been dead for a day.

I won’t spring into action until and unless the given time goes by.

I will ignore your pleas, until you start shouting murder at me. Then I will create tickets, and play the game of the escalation matrix. Then I will care, and once the issue is resolved, I will stop caring.

As consumers, what can we do?

Well for starters -

1. Read the SLA’s before taking on the service. Do they seem reasonable? Try negotiating on the SLAs and make them sharp.
2. Clearly define the Plan ‘B’ – What happens if the impossible does happen? What happens if a service promising 99.95% uptime goes down? Who takes the risk and who takes the hit?
3. Danda works top-down. Sad, but true. Remember that. If you want the cronies to spring into action, knock at the top.
4. Get a back-up. It’s expensive, it’s redundant, but it’s a safety net ready to catch you when Plan ‘A’ fails.
5. There’s an interesting start-up Akosha, consider contacting them
6. Lastly, switch providers and rinse repeat!

When talking with some colleagues at work, I realized that they are working on a supposedly ambitious project – to categorize all the possible jobs and opportunities for people in India. It struck me that this has already been done by the U.S. Labor department; and very well executed at that. In fact that site is often cited as the basis for a lot of research that goes into the space of work and careers.

This got me thinking, if Uncle Sam can do such an awesome job of documenting all the career spaces, then why can’t Mother India do the same? A few googles and some clicks saw me come to the Directorate General of Employment & Training, Ministry of Labour & Employment, Govt. of India website. It’s in a mess … I know. A usability nightmare and it takes someone with grit and determination to make sense out of the plethora of content strewn on the website. I was suddenly appreciating content rich sites in a whole new light.

I did not start this post with the intention of bashing the government’s websites, so I will not. I urge you to go through some of the sites that I have linked in the post if you are in the IES industry. The Central Institute for Research and Training in Employment Service (CIRTES), is one such initiative that needs to be commended. It’s not in the same structure and format as the U.S. Labor department, however it’s a start. The Government of Maharashtra also has a website for employment which is a similar model to Naukri, do check Rojgarwahini out.

All in all, my view that the Government of India is not doing anything to sort out Labour problems of the country has been shattered. It feels good to be wrong

Good going India!!

A lot of times many people ask me about which laptop should they buy. Today I put together one analysis sheet for a good friend, thought that I should share this with you. Needless to say that this is only the first cut and of course open to many changes. We can collaborate these changes on the blog and see how things go.

Every year Google releases their Zeitgeist (“spirit of the times”). I was going through their 2009 release when I came across this list for India.

The top 10 How-To’s that were searched in India are listed below

How to

1. how to kiss
2. how to hack
3. how to meditate
4. how to study
5. how to swim
6. how to draw
7. how to flirt
8. how to chat
9. how to concentrate
10. how to download

Does that tell you something about the average Indian web-user?

A romantic student who fantasizes about being a cyber superhero but in reality is failing in studies.

During brunch today with a good friend, we were discussing about the sad tale of his failing computer. The fact that every computer part that he was purchasing was a cheap replacement part from China, without being aware of the authenticity of spare part was rattling his nerves. This includes from the motherboard to the power cord. How they manage it to produce it at such a low cost was a puzzle to him. Rightly so, imagine buying a power cord from China at Rs. 20.00, this includes the manufacturing cost, the shipping and the distribution cost.

Imagine the power wielded in such numbers, a country which can change global markets due to the sheer power of its manufacturing. Economies evolve, some do this gradually and some jump the gun. India was an agrarian economy … come the 20th century, and we are a service-based economy. We jumped the gun of becoming a manufacturing economy. Boon or bane?

Bane I say. Without the right set of manufacturing infrastructure, our service economy is an overhyped case of derived demand. A nation depending on the global markets to survive its burgeoning service industry. Almost all the infrastructure for this service comes from outside. What happens when the economy which is providing the manufactured goods suddenly decides to evolve further and move into service industry? They suddenly become more poised to take on stronger service economies simply because they can deliver end-to-end value.

People have been saying it all the time, that the Chinese are better at technology, they are hard workers, intelligent even. The only advantage that we had was previous engagements and our ability to speak english. Languages can be learnt, learning can be multiplied. Sooner or later, the Great Indian Outsourcing Dream will come to an end and turn into Comrade Mao’s Technology Farms. Service has to be differentiated upon quality and not cost. Wake up India!!

This is how Indian law defines Pornographic Content -

“Any content that is lascivious and that will appeal to prurient interest or the effect of which is to tend to deprave or corrupt the minds of those who are likely to see, read or hear the same.”

Who are they kidding? The lascivious and prurient I can still buy, corrupting minds?? Really?? So if it does not corrupt my mind (as if you can tell!!) then it is not porn?? Do we need to re-look at our IT Act and policies?

I say yes.