Who? Me??

Our intern at eYantra, Mitesh(IIM-Indore Batch of 2009) is having his last days here, he has had a blast till now (or so I would like myself to believe). Today he gave us all a treat at Bawarchi’s, for lunch. Having never been there, I obviously was excited to go there for lunch. Taking 2 bikes, the party of four left for the place … sadly, the place was closed. All the great plans were dashed … why was it closed?? Because of some strike against the hike in petrol prices!!

Fortunately the indominatable Indian spirit came to the rescue; We noticed a man standing besides an alley infront of the popular restaurant. He was gesturing towards us to follow him. He led us through a back door, into the kitchen of the restaurant and finally into the restaurant itself!! The place had so high an opportunity cost of being closed, that they were opening it despite the strike. How awesome is that.

The Bawarchi biryani is really famous for its taste and the clean, soft chicken. The portions are aplenty, and it takes a huge stomach and a healthy apetite to finish off an entire plate. Burrpp!!

Afterthought – We need to have more interns like Mitesh here!!

PS – 100^th post!!

When I was doing my PGDM at IIM-I, I had taken one course known as IT Enabled Marketing (ITEM). The crux of that course was a simple model known as the 7C model. The point I am rekindling this knowledge is because I aim to use it in real life business for a change. The theory that was taught two years back is finally going through chrysalis and culminating (in what I hope) to reality. Any web portal should have as many of the 7C’s as possible, they would be -

1. Context
2. Content
3. Community
4. Customization
5. Communication
6. Connection
7. Commerce

The latest web portal that I was working on had just 4C’s … we are currently working on the 5th one. Will keep you posted on this.

We are in the process of releasing a website targeting SME’s. The portal is aimed at collecting orders from enterprises for customized corporate merchandise. You select the product, you upload your design, you put in your logo, we will deliver the product to you.

As part of our online marketing plan, we decided to go hire on search engine optimizer. This entire process of hiring an SEO was certainly an eye-opener. To understand this, you have to be an Indian … the way an Indian thinks is slightly different. The exact term I am referring to is jugaad … this very characteristic of an Indian to get things done … by hook or by crook. So, how do you increase the page ranking of your website the jugaad way? Simple, you become a link-whore, or a forum spammer, or someone who keeps on flooding the open directories of the web.

What happened to the fine art of online PR? Is it alive or do I have to hire on these? Somehow it does not feel right. What will happen later on when the Semantec web revolution begins?

Throughout my life, I have been a Mulder and sometimes a Scully (for those who have not seen X-Files, a believer and sometimes a skeptic), but mostly a believer. But whenever there would be a rite performed which seemed a bit on the inane side, I would question the entire objective behind the same.

Some days back, we procured a server for our hosting needs. After a decently elongated procurement cycle, we realized that we would also need a separate server room for the same. Thus, a server room was built and the server was appropriately installed in there. Then, most of the management suggested that we do a vastu study on this. Fair enough, a vastu feasibility study was conducted, and it was decided that the server be shifted to the corner of the room. The power supply could not be put in the corner, and the table had to be shuffled across in that small space. Finally, my server room was vastu compliant. A post-installation pooja was done for the server, the coconut was broken, arati done and sweets distributed.

Funny no? That we have reached such a decent level of technology, albeit we stick to our religious practises and beliefs, to ensure that the gods are appeased.

Who would the god of hosting and server space be? Suggestions welcome.

Server-goda-swahaa!!

Our recruitment advertisement that we had put in TOI got the Pink Slip Award for best recruitment ad. Kudos Ethames!!

Back in December, me and my team were in an iterative process for creating a lightweight ERP for our ecommerce based stores. Being a bridge to the technical and the business worlds can be exciting, but without the proper understanding, it can go haywire. Fortunately, we were able to handle the business requirements and all was well. The main reason for any software provider to cry foul is scope change; this is true especially in the case of a flexible business wherein, the entire revenue model of the business changes.

These are the times when the parity between execution and strategy becomes the most clear. So, in December, I had this sudden flash in the pan idea of doing a due diligence for SAP. The right calls and voila, we were underway … what followed were umpteen number of presentations by various SAP implementation partners, visits by the SAP India sales team to reinforce our decision and “smoothen” the entire decision making process.

What will SAP do for me? Well …

• Accountability, Transparency and Accuracy of information
• Facilitation of further analysis for top management
• Scrutiny of our business processes by a Third Party for improvements
• Adherence to globally accepted norms

Four months down, we have went through the entire workflows and process charts at least three times … the user licenses have been bought, the hosting has been more or less figured out … and you know what … I hope to let go a big phew!

b****c*** bahut kharcha hua re!!

SPECIAL NOTE – The post is written ONLY in a lighthearted fashion and does not in any way reflect the organization’s vision and mission or complete lack thereof.

Hectic day today … no seriously! Have a late night conference all regarding work. Hope it finishes within an hour or so, while my roomies (who are all single and loving it) are celebrating the V day, I will be discussing business and revenue models.

Read a nice post on entrepreneurship, here.

Today, I made a wager on the daily sales of one of your brandstores. We had launched a sabse sasta din offer on Sapient Brandstore. My MD was saying that the daily revenues will barely cross a lakh. I informed him that it would be much more than that. Rs. 500 more to my CTC!!

Above is our ad (first draft) about to be released in TOI in all the major cities. Interesed?

Well, heres a little about me on the professional front. I manage the entire technology of a small corporate merchandising firm. People ask me (that includes my mother as well), what the h3LL is an IIM grad doing managing technology in a fledging firm? Arent they bred for big corporates?

Answer is simple. Do what brings a smile to your face at the end of the day. Web Retailing it is. Now, managing something which always tends to move forward out of your hands is turning out to be pretty tricky.

If you can manage to foresee programmer’s hiring, feature rollouts, unexpected leaves, budget constraints, server crashes, everything, and a lot more … believe me you definitely are not prepared for light outages!! Hail the Government of Hyderabad . What should happen when the lights do go out? Well, somehow since the computers are not working, it becomes a technology issue.

The day the lights went out, an IIM grad became an electrician.