Tag Archive for eyantra

Customization in Retail Fashion

Back in the year 2006, when I was working for eYantra (which is a firm specializing in brand merchandise for corporates and corporate gifting), the buzzword in the merchandising industry was customization. If it was a good looking merchandise, then it’s value rose by nearly 30%-50% if you could customize it to the customers needs. That was the time we… Read more →

CloneWars

Clone Wars

First came Best Buy. People were happy, they got good deals, saved some money. Good … but meh! Perhaps their launch was before time. Avante Garde. Then came Groupon. A multi-billion dollar valuation, e-commerce 2.0 buzz, social media tongues wagging about. It was the next big thing since the Internet. I guess over a period of time, folks soon realized… Read more →

Move on

I still remember that day in 2007. It was the 17th of September. It was evening and I was stuck at the airport, waiting for my delayed flight at Hyderabad; making one of the biggest decisions of my life. I had been offered a meaty role in a start-up firm, and internally had decided to take the jump. However, the… Read more →

Futurebazaar

In December 2006, we were working on an e-commerce portal aimed for the B2C segment. It was supposed to rival Amazon in terms of features, experience, technology … a very ambitious project. When doing market research for that project, we tried out many Indian e-commerce sites, actually shopped on some of them, and literally choose from the best of them… Read more →

Relieving

This week I hope to be relieved of all my duties. After a mammoth 3 months of notice period, it feels like the light at the end of the tunnel. I guess I can take up to a month of living without any responsibilities. But that’s the future, lets just focus on getting relieved on time, yeah? Fingers crossed. PS… Read more →

Silly-kaun Valley!

We recently shifted to a new office. The eTail team has grown so fast over the past two years, that it became imperative for our division to shift to a new office. The postal address boasts of an impressive area – Banjara Hills Road No. 12. I say impressive, since it is by far the most expensive area to live… Read more →