Tagged: customer

Web 4.0: The Enabling Web

Forgive me, this post is going to be a long one. In the brief span of its existence, the web has evolved at such an alarming rate, that it outstrips evolution of any living organism. Even as Indian web users and web development companies are creating (and using) Web 2.0 platforms, the more developed nations are already talking about Web...

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Customer Engagement

My job at Illumine is to make a career enablement platform for individuals. A part of this platform management includes (but is certainly not limited to) – To ensure that users once they come on the website wont get overwhelmed by the enormity and complexity of the task at hand. To make sure that the users keep on coming back...

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Social Search: The new frontier

One of my colleagues in a presentation remarked – that the problem these days is not about lack of information, it is about visibility of that information! These days the sheer volumes of information has reached such an extent that one cannot make out the differences between relevant and irrelevant. How many times have you clicked “I’m Feeling Lucky” button...

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Do you really need that?

That is the question you should be asking yourself whenever you are about to buy something. If you are not clear then, check out this site. The content is presented by Anne Leonard, who manages to deliver the message so clearly and logically; it’s a shame that we did not notice it earlier. We Indians are copying the western culture...

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The kids arent gonna be alright

I was reading this article on how the kids of this generation. The article is more centered towards the American kids, but it does strike a chord home. Are’nt we following their lifestyle a little too blindly? Follow it up with this article, and you start feeling bad for businesses in the US. Related: Technology as a catalyst Customer Orientation...

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Mumbai Police

Just a note of appreciation towards the Mumbai police force. Today my entire family and I had gone to the police station for verification of our passport. Since the marriage, this is one of our initiatives The police officer came to our house and gave us the time and date for reporting to the police station. The D-Day arrived and...

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Idea – Adapting or Confusing?

You must have seen those ads – “What an Idea! Sirji!!” of Abhishek Bachhan and how having a generic phone number ensures that all problems due to differences in caste, sect, religion are removed. Novel way to target and position yourself to the masses indeed. Come to the streets of Mumbai, there you see a different picture. Idea ads have...

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