Tagged: content

Link Building in the Content Marketing Era

The real challenge to Content Marketing is writing content which is timeless. If you can truly put together a series of such content pieces, then you should be able to attract the attention of your niche audience. The problem with content marketing is that often there are a lot of me too  websites, domains which do not generate good quality...

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Open letter to all channels

Dear Channel providers, I am sure that all of you are complaining about piracy of your shows and content over the internet. In fact I won’t be surprised if you think the bit torrent technology is the scourge of all paid content models. Here is a suggestions – If you can’t beat them, join them Why don’t you start providing...

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Customer Engagement

My job at Illumine is to make a career enablement platform for individuals. A part of this platform management includes (but is certainly not limited to) – To ensure that users once they come on the website wont get overwhelmed by the enormity and complexity of the task at hand. To make sure that the users keep on coming back...

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Indian definition of P0rn

This is how Indian law defines Pornographic Content – “Any content that is lascivious and that will appeal to prurient interest or the effect of which is to tend to deprave or corrupt the minds of those who are likely to see, read or hear the same.” Who are they kidding? The lascivious and prurient I can still buy, corrupting...

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Social Search: The new frontier

One of my colleagues in a presentation remarked – that the problem these days is not about lack of information, it is about visibility of that information! These days the sheer volumes of information has reached such an extent that one cannot make out the differences between relevant and irrelevant. How many times have you clicked “I’m Feeling Lucky” button...

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Shaadi 2.0

No, its not about collaborative marriage over the web :-). Amol gave me this crazy idea. We were discussing the Indian SMS site, Vakow which enables us to push normal SMS into a web-based RSS/Atom feed. There are about a gazillion applications for an RSS feed. Well, this is just one such mashup between a practical application of Vakow and...

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Twitter uses

I have posted earlier on Twitter as well, but this time, its for a more practical purpose. It is on how to use this web tool to market your site online, to get those readers/customers to your portal. Social media is a powerful thing, and using it to promote your product/service online at minimal cost is even better So here...

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