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Read More tag

Correctly using the Read More tag

As a blogger who has been writing for the past 5 years or so, I was always confused about the Read More tag. This is a tag that you will find in your WordPress editor besides the Toolbar Toggle button.

Why would one want to insert their content with this tag? Wouldn’t it fill up your blog content with such intermediate tags and break the reader’s flow? Let’s go find out how to correctly use the Read More tag.

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Link Building in the Content Marketing Era

The real challenge to Content Marketing is writing content which is timeless. If you can truly put together a series of such content pieces, then you should be able to attract the attention of your niche audience.

The problem with content marketing is that often there are a lot of me too  websites, domains which do not generate good quality content, but generate content by the lot. This results in a lot of crappy content, content which really is not of any value, but the search engines nonetheless display them in the search results.

The better search engine do try and filter out such domains, but this is largely a manually job still and it takes time to correctly find such sites. However, here is a great infographic which explains how to build a great set of links back to your site if you have good content.

Link Building in the Content Marketing Era

Open letter to all channels

Dear Channel providers,

I am sure that all of you are complaining about piracy of your shows and content over the internet. In fact I won’t be surprised if you think the bit torrent technology is the scourge of all paid content models. Here is a suggestions –

If you can’t beat them, join them

Why don’t you start providing your premium content for download over the internet? Go ahead put your advertisements in them as well. Not only are you increasing your advertisement exposure, but also you are making money off the very thing which was a threat to you earlier.

The cool part is that even if your content then gets pirated, you are still getting the advertisement exposure. Isn’t that what you wanted?