Using Google Analytics to Power your Content Marketing Efforts

Three Google Analytics reports which will rock your Content Marketing efforts. Use these reports to check if your content marketing is working for you.

Almost all blogs / content based websites use some format of web analytics or the other. This post is for those folks who are running content focused sites and need cues from Google Analytics data on what to write.

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Google Webmaster Tools says No to Flash

Every day I make it a point to go through the Google Analytics and Google Webmaster Tools data of this blog. The reason I do this is because daily monitoring the site’s data helps me quickly spot interesting usage behaviors in the site.

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Correctly using the Read More tag

As a blogger who has been writing for the past 5 years or so, I was always confused about the Read More tag. This is a tag that you will find in your WordPress editor besides the Toolbar Toggle button.

Why would one want to insert their content with this tag? Wouldn’t it fill up your blog content with such intermediate tags and break the reader’s flow? Let’s go find out how to correctly use the Read More tag.

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Blogging and I

This is my journey as a blogger and how this activity has helped me to improve myself.

I started blogging back in 2003 when I was preparing for the Common Aptitude Test (CAT) and wanted to vent out my thoughts somewhere.

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Link Building in the Content Marketing Era

The real challenge to Content Marketing is writing content which is timeless. If you can truly put together a series of such content pieces, then you should be able to attract the attention of your niche audience.

The problem with content marketing is that often there are a lot of me too  websites, domains which do not generate good quality content, but generate content by the lot. This results in a lot of crappy content, content which really is not of any value, but the search engines nonetheless display them in the search results.

The better search engine do try and filter out such domains, but this is largely a manually job still and it takes time to correctly find such sites. However, here is a great infographic which explains how to build a great set of links back to your site if you have good content.

Link Building in the Content Marketing Era

Open letter to all channels

Dear Channel providers,

I am sure that all of you are complaining about piracy of your shows and content over the internet. In fact I won’t be surprised if you think the bit torrent technology is the scourge of all paid content models. Here is a suggestions –

If you can’t beat them, join them

Why don’t you start providing your premium content for download over the internet? Go ahead put your advertisements in them as well. Not only are you increasing your advertisement exposure, but also you are making money off the very thing which was a threat to you earlier.

The cool part is that even if your content then gets pirated, you are still getting the advertisement exposure. Isn’t that what you wanted?