Google Webmaster Tools says No to Flash

Every day I make it a point to go through the Google Analytics and Google Webmaster Tools data of this blog. The reason I do this is because daily monitoring the site’s data helps me quickly spot interesting usage behaviors in the site.

Continue reading Google Webmaster Tools says No to Flash

Correctly using the Read More tag

As a blogger who has been writing for the past 5 years or so, I was always confused about the Read More tag. This is a tag that you will find in your WordPress editor besides the Toolbar Toggle button.

Why would one want to insert their content with this tag? Wouldn’t it fill up your blog content with such intermediate tags and break the reader’s flow? Let’s go find out how to correctly use the Read More tag.

Continue reading Correctly using the Read More tag

Link Building in the Content Marketing Era

The real challenge to Content Marketing is writing content which is timeless. If you can truly put together a series of such content pieces, then you should be able to attract the attention of your niche audience.

The problem with content marketing is that often there are a lot of me too  websites, domains which do not generate good quality content, but generate content by the lot. This results in a lot of crappy content, content which really is not of any value, but the search engines nonetheless display them in the search results.

The better search engine do try and filter out such domains, but this is largely a manually job still and it takes time to correctly find such sites. However, here is a great infographic which explains how to build a great set of links back to your site if you have good content.

Link Building in the Content Marketing Era

Open letter to all channels

Dear Channel providers,

I am sure that all of you are complaining about piracy of your shows and content over the internet. In fact I won’t be surprised if you think the bit torrent technology is the scourge of all paid content models. Here is a suggestions –

If you can’t beat them, join them

Why don’t you start providing your premium content for download over the internet? Go ahead put your advertisements in them as well. Not only are you increasing your advertisement exposure, but also you are making money off the very thing which was a threat to you earlier.

The cool part is that even if your content then gets pirated, you are still getting the advertisement exposure. Isn’t that what you wanted?

Customer Engagement

My job at Illumine is to make a career enablement platform for individuals. A part of this platform management includes (but is certainly not limited to) –

  • To ensure that users once they come on the website wont get overwhelmed by the enormity and complexity of the task at hand.
  • To make sure that the users keep on coming back to the site, in order to enable their careers. No, not like a Naukri.com or a Monster.com. They have their place in their own regards, but that place is in matching the job seekers to companies, and that’s it.

This is why it has to be different. The way the user will engage with the site will be different. In order to understand this “Customer Engagement” thing better, I decided to investigate this further.

It is how the user engages with the idea of the portal, and all the ambience surrounding it. Yes we know that, and we also know how to measure it. Often at times great businesses use Customer Engagement either as a marketing tool or as a metric to measure the success of an initiative.

All this gyaan was great, but it did not get me anywhere. I still had a design for the site to be made, and none of the literature around is talking about Customer Engagement as a Design driver , all of them are using it post execution to see the effects of an action/treatment. People talk about user centric design, is this similar to online CE? I am finding out!!

Today after a long discussion with our modelling team, I realized that to use CE as a design driver would mean to completely re-structure the portal that we are developing; and keeping the customer engagement at the center. I am sure that this concept is already there in all design paradigms, but then why do not I see this being practiced in real life?

Great products have this built-in them – iPod, WordPress, TCP/IP, GMail, Books, I could go on. That’s why their fundamental design has not changed much. The way the user engages with the product remains constant, what changes is the technology, the look and the price :-).

What do you think?

Indian definition of P0rn

This is how Indian law defines Pornographic Content –

“Any content that is lascivious and that will appeal to prurient interest or the effect of which is to tend to deprave or corrupt the minds of those who are likely to see, read or hear the same.”

Who are they kidding? The lascivious and prurient I can still buy, corrupting minds?? Really?? So if it does not corrupt my mind (as if you can tell!!) then it is not porn?? Do we need to re-look at our IT Act and policies?

I say yes.