Bilkul Pakka ads by Flipkart are brilliant

India has the second largest online population (at 354 million), beating that of the United States (at 266 million). We are still miles to go from China’s 650 million.

However, with the largest population based in the world, and with the highest rate of Internet penetration in the developing countries, India is seen by many online businesses as the geography to target.

There are the naysayers and folks who debunk the entire populace as freebie seekers and saying that thirld world economies are not there yet. However, when it comes to e-commerce, India clearly has shown great traction.

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Responsibility and Liberty in Advertisements

Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network.

This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t know who, then Google this). So now, apart from claiming a lifetime of free telephone bills (I don’t know how many people did attempt the Airtel 4G Challenge), the new set of advertisements talk about how broad and wide the reach is of the Airtel 4G network.

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Navigating through the Digital Matrix

This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.

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Gartner Hype Cycle 2015

Gartner Hype Cycle 2015

I have been following the Hype Cycle reports that Gartner publishes for quite some time (since 2008, if I remember correctly). There are multiple applications of the Hype Cycle, and for these reasons I keep myself updated whenever a new report is published.

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