Internet Marketing and Your Business

If you own a business, you may or may not know a lot about internet marketing. Internet marketing is an extremely important part of growing your business these days, yet too many business owners don’t realise how important. They think that by handing out a few business cards, they can grow their business and make more money. I’m afraid not! Read on to learn more about internet marketing and your business!

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Gartner Magic Quadrant of Cloud Storage Services

I remember my early childhood when the first PC I ever owned was delivered to my house. It was a secondhand XT 8088, a very simple CPU architecture (I studied this during my engineering days later). The machine did not have a hard-disk. It had a 640 kB RAM storage which was used for the OS and any other programs that I wanted to run (mostly games).

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Why to use GOSF Coupons

Great Online Shopping Festival is an exciting event; it is a Mecca for online shopping lovers. The GOSF 2014 is scheduled to start from 10th and better than the previous two edition. If you have been waiting to go on a shopping spree, wait till the festival begins and use the GOSF coupons for shopping. The coupons are a great way to save money. Some of the best uses of these coupons are discussed below:

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Maker’s schedule v/s Manager’s schedule

At 13 Llama Studio, we are a young and energetic team who works on multiple ideas at the same time. We are makers … people who tinker with code, libraries and see if we can put all of them together and create a beautiful kaleidoscope of an experience for our audience.

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Rise of the App Economy

As a technical architect and a start-up enthusiast, part of my work is consulting organizations on how to go about implementing and monetizing their ideas. The past decade’s experience of working in this field, as well as having successfully built the product and development teams of two start-ups (which secured VC fundings) ensures that a lot of people are willing to share their ideas so that I can advise them on the implementation.

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Gartner Hype Cycle for Emerging Technologies

2012 Emerging Technologies

Every technology that is embraced by the world goes through a process of adoption. Gartner instituted this as the hype cycle.

What is the Hype Cycle?

The hype cycle talks about how any technology goes through the process of being talked about, being heralded, being written off and finally being adopted in mainstream businesses.

The graph you see above you shows the x-axis as the different stages of technology adoption, starting from the trigger or the invention of that technology, to the expectations of that technology by the enthusiasts, to the stage where it is discarded by early adopters to being finally understood and put to good use by smart users.

Obviously on the y-axis you have the expectations of the world.

Gartner brings in a third dimension to this graph by indicating a time period on when the technology will be a mainstream one. In this graph for example, the Cloud Computing technology is supposed to go mainstream within the next 2 to 5 years. This was made in 2012, so to interpret it correctly we should say that Cloud Computing will be embraced by all around 2014. People who are following the news of Cloud Computing can relate to the Trough of Disillusionment!

How do you interpret the Hype Cycle?

The hype cycle represents the time when a certain technology gets adopted by businesses. So, it has different implications for different people.

Software Developer

Learn to work with this technology early on, preferably in the Slope of Enlightenment phase. It will open up doors to many career pathways. Learn technology while everyone else is learning and learn it fast!

CTO of a start-up

Basing your product on a certain technology base will help your start-up catch the eyes of an investor. Your organization needs money and making the smart move to get the market talking about your technology adoption can get you that added PR. Keep an eye out for technologies lying in that Trough of Disillusionment phase, see how they can mesh with your product/services. Try a few prototypes, it’s well worth the efforts.

CTO of a mature organization

More often than not, you would be in charge of the operations team as well. In some few cases, you would also be the visionary of the organization (this should actually be your role). Try to find technologies which are about to hit the Plateau of Productivity and see which ones suit your requirements. It will bring efficiencies in your operations.

Keep in mind, that for most of these cases the idea would be to beat the competition in adopting a certain technology, so the focus would be on adopting the technology before it becomes mainstream.

At the end of the day, it is all Hype

Hype is after all extensive publicity. It is used to get the attention of people.

Bear in mind that if you do not want undue attention and if it is not broken, then you do not need to fix it.

However, some times you do get cues on possible disruptive technologies, be on top of those, since they have the potential to change your world. For e.g the way aeroplanes changed the shipping industry.

Sometimes all talk is still action!

With Foodpanda Good Food is a click away!

I have always believed that a person can live off the internet. With virtual offices and office-less organizations being a reality now, one can operate perfectly without leaving their house. Having said that, ordering food online was not being done so well in India … yes there are many people who are trying to do this for quite some time now, however I believed no one had nailed the experience.

Until today!

FoodpandaI decided to give Foodpanda a try. The site features many restaurants in India with their menus. I went to find the nearby restaurants in Mumbai. You can choose to directly go to your favourite restaurant and start ordering, or you can provide your locality and area and find interesting joints from where you could order. All online.

I decided to discover places and found a place called Rocket Sandwiches … the prices were affordable and the menu looked great. After 10 minutes, I was done ordering and the order was confirmed!

Foodpanda Order
The order which I placed on Foodpanda

The good part about the site is that the expectations and the wait time were given on the site for each of these restaurants. These wait times are fairly accurate and I was pleasantly surprised that the order arrived at my doorstep in the same amount of time.

The Pros

  • Simple site and to the point
  • The ordering process works and does not require you to be a rocket scientist
  • All the information you would want while ordering food is provided
  • Entire process is automated, I did not have to talk to a single person throughout the process
  • Good way to explore your neighbourhood joints or order food if you are in a new locality
  • The site keeps track of all my orders and allows me to quickly re-order the same items (I’ll just have my regular!!)

The Cons

Yes, there are a few of those!

  • There are quite a few modal pop-ups (which open-up as a separate layer of the page) in the site. Thankfully, you can close those pop-ups.
  • Ditto for the site-chat. If I do not wish to chat, then why is the functionality asking me to chat.

All in all, I am going to keep using this site!