Who? Me??

I have been waiting for almost three years for this game to release. Along with me thousands of other Diablo fans are waiting for Blizzard to announce the public beta launch date. Truth be told, it’s going to negatively impact the subscriptions of the other Blizzard games, especially World of Warcraft. Perhaps they are working out on when to announce the launch of the 4.3 WoW patch, and when to announce the Diablo public beta. Here’s a list of all things that I have heard about the game.

• The private beta has been released last week, and is open to all the friends and family members of Blizzard employees. Not only is it a way to find beta testers , but also it’s a brilliant HR ploy.
• The game will fear an Auction House (AH) like the WoW series, but this time players will have an option to use real money in the AH. This is going to be a game which will somehow impact the economy, at a micro level albeit, but interesting to note that no other game has the balls to try this out. Then again, this idea might just backfire.
• The solo game will require the player to still be connected online. I guess the online part is made mandatory due to the ease of operations. The game can be updated later on, DRM issues are resolved, piracy goes down, instead of a one time purchase a player can be made to pay the subscription amount month on month. Most of the game houses are trying to include this concept (even Microsoft with X-Box live).

Having said all that, the game is still widely awaiting and you can start checking out the game play videos of Demon Hunter, Monk, Wizard and Witch Doctor. With the private beta now live, you can always hope to see a lot more content and videos on youtube.

Here’s hoping that the game releases before 2012!!

Yesterday was the world premier of the movie Singham, starring Ajay Devgan. World premier is just a euphemism to say that the distributors of the movie want to extract a bit more from television advertisements. The movie is definitely a non-stop entertaining watch, with eye-candy Kajal having some idiotic scenes, great action scenes and good sound tracks. A masala flick.

The reason movies such as Singham, Wanted (Salman Khan) and Nayak (Anil Kapoor) run at the box office, and become decent sized hits is simply that the people have become tired of the degree of corruption in the Indian system. Being tired is still different from being objective, and hence as a common man, we do not do any thing, however, in the movies, the protagonist takes on the corrupt system and by sheer force of his will (and lots of brute force) make a change happen. We like to believe in such a romantique notion.

For the past three years, I have been living in Mumbai. The city never ceases to amaze me with its variety, its vibrance and the sheer number of people it feeds. One of the threads that is seen snagging almost all the political conflicts in this place is the Marathi Manus. I think the term was coined and abused by the senior Thackeray, after which it has become the Congress equivalent of the Aam Aadmi.

Ask yourself this, how many times have you seen this ubiquitous Marathi Manus in action?

• How many times, is he given an accolade for some achievement or something?
• How many times does the society celebrate him?
• How many time does he get cited in the newspaper (and not as a collective noun)

The list could go on, but I guess, if any individual does manage to do any of the above, then that person is automatically separated from the collective identity of the Marathi Manus. It’s a socialist collective noun.

And, that’s precisely where you will see him. The morchas, the ganpati mandals and the gokulashtamis, the political party rallies and the voting booth stints, the fairs and the trains. All places where there is a sea and no scope to stand out, that’s where the collective stands out the most.

That saddens me, the fact that this term requires a collective to define itself, and will always stay around a collective. A collective which is meant to be led, and to be manipulated.

It’s that part of the year again, the time when Mumbai rocks as one, and the sleeping Marathi Manus comes out of the house to celebrate with everyone.

In case you are in Mumbai, then do consider this as a personal invitation to grace my abode for Ganesh Chaturthi for darshan (and ice-cream ).

Address – 306, Akruti Nova-A, Akruti Niharika Complex, Off N. S. Phadke Marg, Saiwadi, Andheri (E)

Dates – 1st September and 2nd September

With too many blogs, media shows and news announcements on the Lok Pal Bill, I thought I would add my $0.02 on the subject.

I confess that I am no expert on this, but neither do I want to be. I do not want to add to the voice of social passivism.

It’s sad to think that the country would require one support system to keep other support systems in check which were meant to do their job. That’s it in a nut shell.

What guarantee do we have that the Lok Pal committee will not do their jobs?

Here’s my favorite quote which is so apt in this context – Quis custodiet ipsos custodes?

Happy to say that I am now a father of two kids. A smart and angel of a daughter, and now blessed with a son. Hope he takes on his elder sisters footsteps!!

I have been playing World of Warcraft (WoW) for over a year now, and I am thoroughly enjoying the break it provides over the weekends. It’s a great product and has been running for the past six years or so. Blizzard has done a real good job there, especially in capturing the player versus player interactions (PVP). One such place is the auction house (AH), wherein players can buy and sell items offered by other players in the virtual marketplace. In fact, the concept of auction within its games have been so popular that Blizzard has decided to include real currency in it’s beta version of Diablo III.

But, other than the in-game auctions, a surge of enterprises have sprung up around the game, right from WoW based clothes, to power leveling services (which I think are pretty pointless! If you want to play only the end-game content, then you are missing out on a lot of good content and not to mention the lore!!). That brings us to this post’s topic, ever since 2006, people have realized that players will be willing to pay up good money to buy virtual currency. That’s where a horde of enterprising gamers realized that they can make their game-plat profitable, and even into a scalable business enterprise. This is called Gold-farming.

How it works

Whenever you complete a quest in WoW, or sell any item to a Non-Playing Character (NPC), or sell an item on the AH you get paid in the virtual currency which is Gold pieces. The higher your level, the more gold you get. A dedicated player who plays the game for 8-10 hours can easily collect 3000 gold pieces a day (there are players who make higher as well, as high as 3000 per hour!!). You put 3 different people to do the same thing and keep farming and you have a gold generating machine. Currently (in the year 2012), a 1000 gold pieces are selling for USD 2.7 (roughly 120 INR).

I know it’s not much, but consider the fact that you have to pay USD 15 per month per account. Now you make around USD 27 per day per account. That’s approximately INR 35k per month. A gamer who is farming, will get paid around 6k-8k per month, leaving a profit of 10k per account.

Where

Obviously, one major assumption I have taken over here is the gamer remuneration. This salary will only work in places where the cost of labour is low … namely third world countries. In fact in China, one prison was making the prisoners farm gold all day!!

Threats

Now, all was hunky dory at the start, but there is a teensy-weensy problem here. Laws of Economics.

Consider this graph, those are the demand and supply curves. As the quantity available for the same demand increases, the price that people are willing to pay for that good goes down, and vice-versa that as the quantity available for the same demand decreases, the price that people are willing to pay for that good goes up (since its going to be rare!!).

Now apply this to the gold farming business in WoW. Over the years, the number of people playing the game has seen upswings and downswings (in fact with the recent release of Rift, it has reduced quite a bit). Hence, the demand has actually gone down.

Also, the amount available/supplied is ever increasing … what I mean is that since its virtual currency, there is no limit to it. In the real world, the total volume of gold is 300673 cubic feet, but in WoW the virtual gold is infinite. You can farm as much as you like, its not going to be depleted. EVER.

What that means, is that over a period of time, the price of the virtual currency is going to drop. I did some searching, and this is true. The price for 5000 gold pieces in WoW in 2007 … was a maidenhead. Now, its just 600 INR .

Not a sustainable business, this gold farming thing no? I wonder what that girl must be feeling now that those very epic mounts are being sold within WoW for 80 Gold a piece.

Well, there’s always the dragon mounts.

I was checking on my list of target keywords on Google for both SEO and SEM, when I chanced upon “CFA Hyderabad” where we are doing good on both the paid rankings as well as the organic rankings. When I was checking the ad, I noticed that one of the ads was by olx (in case you do not know about this site, do not bother to find out!).

They have recently started advertising in a heavy way (even on TV as well).

Buying advertisements so you could sell your advertising platform? Really? Is that how effective your platform is, that you have to pay to get traffic?

Or are you just trying to siphon off traffic from one of the market leaders?

In fact not quite sure whether they are directly in the advertising space, somewhere between Craigslist and e-Bay. I still wonder, why will anyone pay good money to put advertisements on this site?

If you are in India and watch Television, then you surely must have watched this ad -

The ad is targeted towards working women who take charge of their lives and planning their future on their terms. The ad which is timed brilliantly is launched in sync with the India International Jewelry Week, talks to the right sentiments, however the product itself is questionable.

Tanishq Gold Harvest Offer is a scheme where one has to make 11 monthly payments and at the end of the year, you get the same value in jewelry. At a first glance, I thought that the financial returns amount to roughly 8% of the investment. Turns out that I had valuated it in the wrong way from the start itself, the formula to be used should have been XIRR, and it gives a 15% return.

Jyothi, our resident content creator then pointed out that it’s a loss making investment. Consider the inflation of gold (or the Indian Rupee for that matter) over the period of one year, and you end up with a loss-making product. Average Indian Consumer, beware of this product!