Who? Me??

In December 2006, we were working on an e-commerce portal aimed for the B2C segment. It was supposed to rival Amazon in terms of features, experience, technology … a very ambitious project. When doing market research for that project, we tried out many Indian e-commerce sites, actually shopped on some of them, and literally choose from the best of them the features we want to build. That was the first time I came across Futurebazaar. I bought a book, (Shantaram) from the site, the book was delivered in a week or so. I soon forgot about the site, little did I know that I was one of the first customers on the portal. Within a month or so, I got a mail from them saying so and also an invitation to their public media launch. Wow! My first media launch invitation!! Wheee!!

I look at the site now, almost 40 months later, and I can see how well they have evolved. No more the tacky-looking nested menus, distinct spaces which map onto their physical presences, interesting sales promotions (Lucky Wheel thingy), only products which they stock in their physical stores, support offered through their physical stores, etc. The way they have evolved their business from being a pure play online shop to a click and brick model is to be applauded.

Kudos to you Futurebazaar!!

This post by Seth Godin made me think.

People are just begging to be told what to do. There are a lot of reasons for this, but I think the biggest one is: "If you tell me what to do, the responsibility for the outcome is yours, not mine. I’m safe."

Whenever you are working with people, how many times have you had to think for everyone else? Everything looks hunky-dory and people seem to be listening to you. But do you know why they are listening? Because that way, they do not have to think, because then they are not responsible. When sh!t hits the ceiling, it will be most likely you who would be doing the clean up.

Try what Seth says, the guru is right. Refrain from telling them what needs to be done. Let your team struggle, let the people take up the mantle. Some of them will start liking being independent. Foster and nurture these pieces of independent thought, and you have a sustainable knowledge practice up and running.

A lamp in pure darkness is bright, but its not as bright as a lamp and 3-4 flickering sparks.

Was listening through a podcast by Duct Tape Marketing on Web Analytics 2.0 by Avinash Kaushik. It started of as an interview promoting his new book on analytics powered through crowdsourcing. Towards the fag end of the interview, something that Avinash said really got my attention.

Most people treat Twitter as a shout channel. Please do not treat it as one.

Then he rattled off two important parameters for measuring one’s tweeting success. They made more sense because I agree with him on Twitter being an engagement space with your customers. His parameters are -

1. No. of RTs/1000 followers
2. No. of replies per day

The first one measures how many of your followers are listening to you and see value in your ideas. The second one measures how many of those listeners are engaging with you.

Simple.

The photo is taken during one of our sojourns at lunch. A derelict police chowki in such a shambles. Are my taxes being properly utilized? Or are they being used to maintain public property like so??

Just a random thought … why do all Chetan Bhagat novels have integers in the title?

• One night at a call center
• Two states
• Three mistakes of my life
• Five point someone

Is this by chance, or by design?

Five years after the launch of this very successful game, and 11 million players later, I decided to give this game a whirl. This would be my first experience with a full fledged massively multiplayer online role playing game (MMORPG). The decision to give this game a try was influenced by two factors, one was an article about a book I had read recently. The other was the fact that Blizzard was giving away free 10 day trial packages of WoW. You sign-up and you get an account trial for 10 days, simple.

Give an Indian a free deal, and you can be rest assured he will try. So without any further thoughts, I registered for my account, and got my 10 days worth of WoW – wheee!!

World of Downloadcraft

To begin with, the installer file is around an MB or so. I was happy, so I started the installation on Saturday. To my horror, the installer was just the start, the actual installation files were a mammoth 4.6 GB! This is just the Burning Crusade, and no add-ons. With a stripling connection speed of 256kbps, I downloaded the files over two days (my poor laptop was on for 2 days at a stretch). Now, the game installed and I eagerly clicked the shortcut, some animations followed (breathtaking yes, anxious yes, appreciating the animations – no!!). A moment in the game, the application informs me that it has to be patched before I can log onto any realm (a realm is a server where other players would also be playing). Fine, another 1.2 gigs to be downloaded … phew!! On the third day, everything was downloaded, installed, patched and updated. I was cursing WoW and Blizzard, such a bad experience to start with.

Totally Worth it

After all that bitching, I created my first character … a male night-elf fighter. There is a tutorial, and small quests where you learn running around doing small chores and killing weak animals. The entire application acts as one helluva thick client, with only minimal co-ordinates data being exchanged with the server. The loot is just about interesting to keep you hooked, and the quests keep on changing. The key is to take out as many quests as possible for good loot and faster experience gains.

All in all, the game is still running in my head. In some fights I fought alongside other new players, and we got to understand the pros and cons of each character. I immediately shifted to a female human mage – which suits my style more. Aim, fire, cold … the game is a completely different world, with two professions to learn, you can make your own weapons, or you can make food for others, or be a professional healer. The options are many.

I have been hooked onto this game for 4 days now and my laptop cringes whenever I run it in its full glory. I have lost some sleep when battling the minions, but I am loving every minute of it. Ill give the upgraded account a shot … but only after getting a proper gaming station

In my earlier post, I had said that strategies in game have to be civilization specific. This is the first of that series. Today I was playing 1 v 3 Tough on British Isles, being Egyptians, I decided to go on the front foot from the word go, and while I was battling on the opponent’s islands, I was building wonders and booming steadily on mine. The key to Egyptians dominating is based on exactly this point, wonders. To illustrate this point and to take screenshots, I ran one more game this time 1 v 1 Tough on a random map.

Egyptians have multiple benefits which can be used right from the start. One of the foremost is the 7 farms per city benefit. Not only do the farms generate food, but also they generate a small trickle of gold. So right at the start of the game, aim for 150 food and 150 gold (this is the time when everyone goes for Sci 2). As an Egyptian, you can start building the Hanging Gardens (+50 Knowledge). By the time you are finished building this, you would be aging to Classical age. Now, the HG comes in handy, with generating an extra +50 knowledge, you can age faster, gather more knowledge.

Having an early access to all wonders one age before they are available to you means that you get to pick and choose the best of them. In the image below, I have built Versailles and Statue of Liberty by the Enlightenment age.

In a standard game, a tough computer opponent would have attacked you at least once, and would have started on some wonders to compete against your wonder streak. That also means if you get the Terracotta Army and gather free Light Infantry (LI), then you have resources, wonders and an army, whereas your opponent has only 2 of those 3.

In this game, I built some 8 wonders (Hanging Gardens, Colossus, Terracotta Army, Versailles, Statue of Liberty, Red Fort, Forbidden City and Taj Mahal), and all of them before they were accessible to the other opponent. I won this game through a simple wonder victory.

The Egyptians are a flexible lot, as long as you actively target specific wonders, you can be very lethal. Some of the best games I have played as a strong economy and an unbeatable army have been as Egyptians. The right strategy for this civilization is to do a delayed rush (aim for during the 3rd age). By this age, you will have a trickle of LI’s from the Terracotta Army, 4-5 HI, 2 siege weapons and some Egyptian cavalry (camels) and you are set. Go for the nearest city, with the spoils you boom. With the booming resources, build wonders. Rinse repeat.

When it comes to work, ours is a curious lot. Always willing to check new things (as long as it takes us away from our work ).

So it was no surprise when on our way to lunch we noticed a simple sign at a hall … it said “Youth Venture Workshops”. Since we are in the career space and passionate about entrepreneurship, off we went. The workshop was having their lunch break and we took that opportunity to talk to some of the organizers. Their idea was simple, they talk to individuals who have a burning desire to change something in the society, and help them achieve it through guidance, team building, and funding. They identify potential social entrepreneurs who have the drive to change the society and help them.

The organizers were kind enough to invite us to stick around and watch some of their sessions. The teaming sessions were simple, and involved a lot of play … just the right thing needed to build a team of young and energetic people.

The workshop turned out to be a subscription based program, for which one has to enroll in the month of June. So we gathered took information about their site and went back to work. After coming home, I decided to check up on their site, and read about the youth venture. Turns out that Ashoka Partnership is one of the largest association of social entrepreneurs!!

At the program, we talked to some of the participants who were volunteering, and it was a good experience to see people take charge of the desire to change something in society and act upon it. The next time you blame society for something, remember it can be fixed

At a friend’s wedding, I heard about this new approach to one’s job. The man was talking that his employee’s are peace time soldiers, “eh?!?” I went. The idea is that many employees approach their job in a fashion like peace time soldiers … they assemble in formations, they do their drills, they salute to their seniors and when no one is looking, they relax and goof around. Having done this myself, I could not disagree … so what does one do to get out of this rut? The answer is simple … go to war!!

During war, soldiers are willing to give their lives (in this case their jobs) for a particular purpose. Employees should identify the purpose for which they will strive hard and achieve or else give their jobs. That gives them the true drive at work, an achievable goal and also a reality check. If an employee cannot come up with any such purpose, then you can be rest assured that he/she is already looking out for different opportunities and is not really pulling his/her weight around.

I tried this tactic with myself at my office, with wonderful results. Not only am I making goals clearer for myself, but also I am sending out a message to everyone else whom I am working with as to what drives me and what is my top priority.

So what are you willing to die for?

I have always been in amazement with Calvin and Hobbes. Calvin shows his extraordinary perceptive skills in various settings. Understanding how a business works for one , knowing that sustainability of the business for another!