Some months back, I noticed a trend in the Google Analytics data of all the sites I monitor. It was Referral Bots leaving behind a spammy domain with the hopes of the webmaster will visit that domain out of curiosity. I wrote about this Black Hat tactic of Referral Bots as well.
I had blogged about getting traffic through bots leaving referral signatures, and it seemed as if the whole internet saw this happening on their sites. After I blogged this post, Moz.com came out with suggestions on putting filters on Google Analytics to clear our your analytics data.
Ever since Google Reader was shunted, I haven’t been able to settle on a RSS reader. I did try out multiple other services and I am currently using Digg’s reader. Not having a good RSS software kind of puts a huge impediment on one’s reading, and this is probably my excuse for not posting more often!
March has been an exciting month so far, with multiple speaking opportunities both for 13 Llama Studio and me.
On the 1st of March, I was invited to speak at the Pune Digital Marketers Meetup. In case, if you are in Pune and are working in this exponentially growing industry, then this is one meetup which you should not miss!
You can find more about them and their event schedule here – Pune Digital Marketers.
As having led the digital marketing campaigns of one of the companies that I used to work for, I had a few thoughts on how to go about setting up a monitoring framework for start-ups. Sharing this would help me quickly gauge –
- Can this framework be improved
- Is there merit in this approach
Not to mention that I think that there is huge potential in this approach and one of the goals that I have would be to create a product in and around this space. This meetup was an opportunity not only to check this in action (that has already been done, in fact the approach is a gist of what my learnings have been).
In fact, for those interested in learning this in a more formal method, we have partnered with EduPristine to offer this as a certified course in Digital Marketing. As far as I know, this course is being conducted in India across all major metros and also in the form of webinars during the weekends.
Here is my deck,
Completed the Mobile App Analytics Fundamentals course by Google in the Google Analytics Academy. I think it’s a fantastic idea to create small courses on all the new product features to educate the large community of users using this free tool.
Google has launched yet another course for understanding how Ecommerce data can be reported and used within Google Analytics.
The course builds on top of the other two courses, and starts simple. However, it builds onto some of the more complex features that Google has rolled out with Analytics. This goes to show how much of product education and support might be required for users to truly appreciate a product.
Google launched one more basic course for anyone who wants to roll up their sleeves and get into analytics. If you want to become an awesome data driven developer/growth hacker, then I would strongly recommend this course. It really opens up your eyes to using the platform not only for web analytics but also as a data storage and analysis tool for mobile and offline events.
This time around I was a bit more serious about the course, and gave it a decent shot. The test is fairly simple, however going through all the video provided is strongly recommended! I found some of them very useful.
If you are a frequent visitor of Avinash Kaushik or Justin Cutroni’s blog, then you would breeze through this course and enjoy it. If not, then boy do I have this awesome course for you to attend!!