Responsibility and Liberty in Advertisements

Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network.

This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t know who, then Google this). So now, apart from claiming a lifetime of free telephone bills (I don’t know how many people did attempt the Airtel 4G Challenge), the new set of advertisements talk about how broad and wide the reach is of the Airtel 4G network.

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Dressing the Part for Your Next Interview

It’s all too common to assume a pant or skirt suit is appropriate to wear to a job interview, but we are now in the year of 2016, and the times have changed. Technology has advanced and jobs have changed as have the roles. Younger generations are making their way up the corporate ladder, creating new companies or ideas, and making new rules with them.

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Navigating through the Digital Matrix

gartner_digital_map
Gartner Digital Marketing Map

This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.

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Gartner Hype Cycle 2015

Gartner Hype Cycle 2015

I have been following the Hype Cycle reports that Gartner publishes for quite some time (since 2008, if I remember correctly). There are multiple applications of the Hype Cycle, and for these reasons I keep myself updated whenever a new report is published.

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Path to Scale

Every entrepreneur dreams of creating something scalable. Leaving behind a legacy which people look back in wonder and say … how did they achieve this.

What do we mean by Scale?

Scale could mean multiple things for different people. The CFO would look at scale and say more profits, the Head BD would say more clients, the Head Sales would say more revenues, the Founder would say more valuation, the HR would say more people!

At 13 Llama Studio, when we started the firm, it was just three people and we literally started in a garage. For us scale means all those terms combined, and in the past two years we have trebled our team, our sales and our clients.

I would not say that we have scaled up so far. In the past two years, we have faced a fair bit of challenges. I am pretty certain that most start-ups go through this issues, and only the ones who are able to solve these are able to become larger entities.

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