We become what we measure

This is as much a post on Analytics as one on Design. It is about how an organization can design to be better at what it does by choosing the right measures of success.

This in itself gives me a high, because it’s a personal insight.

Continue reading We become what we measure

Bilkul Pakka ads by Flipkart are brilliant

India has the second largest online population (at 354 million), beating that of the United States (at 266 million). We are still miles to go from China’s 650 million.

However, with the largest population based in the world, and with the highest rate of Internet penetration in the developing countries, India is seen by many online businesses as the geography to target.

There are the naysayers and folks who debunk the entire populace as freebie seekers and saying that thirld world economies are not there yet. However, when it comes to e-commerce, India clearly has shown great traction.

Continue reading Bilkul Pakka ads by Flipkart are brilliant

Responsibility and Liberty in Advertisements

Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network.

This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t know who, then Google this). So now, apart from claiming a lifetime of free telephone bills (I don’t know how many people did attempt the Airtel 4G Challenge), the new set of advertisements talk about how broad and wide the reach is of the Airtel 4G network.

Continue reading Responsibility and Liberty in Advertisements

Dressing the Part for Your Next Interview

It’s all too common to assume a pant or skirt suit is appropriate to wear to a job interview, but we are now in the year of 2016, and the times have changed. Technology has advanced and jobs have changed as have the roles. Younger generations are making their way up the corporate ladder, creating new companies or ideas, and making new rules with them.

Continue reading Dressing the Part for Your Next Interview

Creating a Kickass Campaign #LikeAGirl

At a recent meeting where the think tank team of a large organization were talking about branding, I got to attend an extremely riveting talk by an ex-Ogilvy guy on his thoughts on branding.

Continue reading Creating a Kickass Campaign #LikeAGirl

Navigating through the Digital Matrix

gartner_digital_map
Gartner Digital Marketing Map

This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital Marketing Map.

Continue reading Navigating through the Digital Matrix