Category: Business

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Information markets in Third World Economies

One of the great things that attracts investor capital is the ability of third world countries to show double digit growth. This story of almost all developing nations mean a scope for investments for other organizations present world-wide. Various countries have different economic policies, such as the open policy by China to attract huge FDI, and the partially open economy...

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Rise of Social Media in E-commerce

If you have an e-commerce start-up and are just starting your marketing outreach program, then this is a great infographic which can be of help. Social Media can be used by organizations for ATL activities such as branding and for BTL activities such as promotions. The visual and witty element inherent in social media helps brands to sell well. The...

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Gartner Hype Cycle for Emerging Technologies

Every technology that is embraced by the world goes through a process of adoption. Gartner instituted this as the hype cycle. What is the Hype Cycle? The hype cycle talks about how any technology goes through the process of being talked about, being heralded, being written off and finally being adopted in mainstream businesses. The graph you see above you...

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Free to Play != Pay to Win

There have been games and there have been great games. Most of these games require a huge amount of time and effort to create and maintain. Along with just the technical overheads, there is also the community management aspect of the game. In short, if a company or a publishing house is releasing a game, they have to make money....

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With Foodpanda Good Food is a click away!

I have always believed that a person can live off the internet. With virtual offices and office-less organizations being a reality now, one can operate perfectly without leaving their house. Having said that, ordering food online was not being done so well in India … yes there are many people who are trying to do this for quite some time...

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Indian IT Industry

As an economy grows, businesses mature, their processes are set, the requirement of technology and process automation is felt. The growing IT spend in India seems to be largely fueled by start-ups and the Small and Medium Enterprises (SME) sector. Related: Credit Cards in India We need more products Why VC funding is important to SaaS industry Indian SEO

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Saving your Paper Trail

In the course of our lives, we create a large paper trail which we take with us as a means of identifying who we are, this trail involves Identification proofs such as driver’s license, pan cards, UID (hope that works!), ration cards Bills (telephone, electricity, credit cards) and their respective receipts Mark sheets and Passing certificates (and thank god I...

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