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Posts by Prasad

Dominos goes online

Mar09
2012
Leave a Comment Written by Prasad

dominos My family loves pizzas, so whenever we spend a lazy holiday, we generally order for them. Unfortunately Pizza Hut does not deliver in my area :-( , and the other niche brands take quite some time do deliver their wares. So we have adjusted our palates to enjoy Dominos. I don’t have anything against Dominos, no … in fact I have begun to enjoy their thin crust pizzas a lot (even when they get stale!). So when my wife asked me to find Dominos coupons, I did a quick Google and clicked on few of the top links.

Interestingly enough, one of the links was an ad by Dominos themselves. They are running ads on branded keywords, interesting I thought. On the landing page, I noticed that they are providing a decent coupon (50% off on 2nd pizza) if you order online.

The Domino’s storefront is pretty simple with you getting a list of pizzas and side orders which you can customize. No great shakes. Not a bad experience though, but nothing to ooh and ahh about. After adding the orders to the cart, I proceeded to check-out. On check-out, I was given an order receipt and also given the address and phone number of the store who would fulfill my delivery. Unfortunately, the facility for entering your own address was not that great, and I ended up entering only part of my address. After 10-15 minutes when there was no communication from Dominos (except the order confirmation with the partial address), I got a bit worried and called up the store responsible for the order fulfillment.

Now here’s the kicker, after I contacted them, they decided to check whether my address comes in their area! The order was confirmed, but the operator was prudent enough to provide me a disclaimer that it may take longer than 30 minutes! As I sat down and write this down, the delivery guy rang the doorbell (well within 30 minutes!).

All in all, it was a good experience – however the customer touch points need to be appraised of this online transition (had the operator whom I contacted been a bit more well informed about the online store, then my experience would have been far better!).

Btw, here’s the coupon code I used – FRIFRK50, and you can redeem it here.

Posted in business, web - Tagged dominos, ecommerce, pizza, web

Dune

Feb24
2012
Leave a Comment Written by Prasad

Dune This is by far one of my favorite sci-fi novel series. I have read Asimov, but Frank Herbert (and his son in later parts) have really put together an interesting universe with Dune. If you haven’t read the book, I highly recommend that you read the entire series.

It was with great anticipation that I sat down to see the movie. Having played both the games (which did not do the series justice), I had some sparing memories of the movie during my childhood. Enough to know that Paul was played by Kyle MacLachlan, the movie had Sting as one of the characters and the fremen had cobalt blue eyes :)

The actual movie as all movies based on books go, was a big disappointment. The movie has been made in 1984 (ominous no?) so I did not expect much in terms of special effects. However the richness of the sets and the good print of the movie had me astounded. It was even a pleasant surprise to see a young Patrick Stewart play the very likeable Gurney Halleck, and a very young Sean Young (no pun intended!) play Chani.

Perhaps the plots and plots within plots were too much for the movie to capture, or perhaps the director was trying to save his ass post production, I do not know what went wrong with the movie, however the movie lacked that certain impact! Paul fails to impress and the Baron who is supposed to be the devil incarnate seems to be a flying lunatic homosexual at the worst :)

Really not worth a movie of 2.5 hours. Huge plots such as the Kwisatch Haderach, the Bene Geserit, the Voice, and Paul’s struggle against the inevitable Jihad are omitted. The original movie was apparently 4 hours, and it was excised to fit the 2 hour length by the producers. A shame, because there was no lengthy directors cut available then. A movie only to be remembered the fans of the book.

Posted in movies - Tagged dune, movies, reviews, scifi

Reckoning: Kingdoms of Amalur

Feb23
2012
Leave a Comment Written by Prasad

Reckoning While playing Skyrim, I found out that there is a very active community on Reddit. It’s a good source of laughter and frustration that players share while playing the game. One fine day, I noticed that the Skyrim Reddit was sporting an Ad … of Reckoning: Kingdoms of Amalur.

Another RPG. Hmmm, tell me something new!

Well, what grabbed my attention was that the game was the creation of Todd McFarlane, the creator of the hit cartoon character Spawn. Add to that the game sports Ken Rolston as its executive designer, the one who is famous for The Elder Scrolls series. Initially, I made the mistake of thinking that the game is going to be an MMORPG, pitting itself directly against leaders such as World of Warcraft and the fast catching up series, Rift.

Normally, I would ignore such games, however the superb online marketing that the good folks from Reckoning were doing ensured that I try out the demo of the game. A massive 2.8 GB download of the demo later, I started playing this game.

Immediate things to note is that the game is made by Big Huge Games (also the creators of Dungeon Siege III). A lot of the game play and cut scenes seemed a mix of Mass Effect series (also an EA title) and DS3 (which flopped due to bad controls). A lot of artwork and creatives seem to be simply lifted and reused from these titles.

Having said that, the demo was a good experience. The story was riveting (good lore!), game play wasn’t cumbersome (I could easily shift from melee fighting to spell casting) and more importantly, I was having fun playing the game (2 runs so far and about to start my 3rd!). One good thing about EA titles is that they have differential pricing, so the game priced for USD 59 in the US is available for a cool INR 1000 in India. Finally a company which values India as a definite revenue generating segment!! Kudos EA, my congrats to you :-)

Posted in games - Tagged amalur, ea, games, reckoning, rpg

New social network on the block So.cl

Feb22
2012
2 Comments Written by Prasad

So.Cl

On 2nd Feb 2012, I received a mail from FUSE Labs. It was about Microsoft Research team’s new experiment. Happy to get a beta invite, I jumped on-board – it was 7am early in the morning when I had decided to check my mail. I got so absorbed checking out the site that I hardly noticed an hour fly by!

Up front So.cl is less confusing than Google+, here’s what it seems to do -

  • You can get in touch with random people and can follow-unfollow them (ala Twitter, G+)
  • Rich media looks really good on the site
  • A new feature which I found really cool was Video Parties (crowd-sourced video playlists which keep playing in one section of the site)

Here’s the catch!

To add posts on this social network, you have to search for terms … on Bing. Yes. on Bing.

They have really taken search social. Something that Google+ is doing slowly and carefully, Microsoft has twisted the entire approach and done a bold step under the name of an experiment.

It’s definitely worth a shot, do give it a whirl here.

You will require a Facebook ID to register and login, which kind of acknowledges FB as the king of all social networks.

Posted in social, Technology - Tagged facebook, microsoft, socialmedia, socl

Rule by Fear

Feb21
2012
2 Comments Written by Prasad

whip

There’s an interesting article available at HBR on Managerial Tyranny. CEOs and executives since long have been utilizing this approach to achieve spectacular growth rates. This is even more true when the manager is expected to show quarter on quarter results. Out goes the nice guy approach and in comes the tyrant – a whip in one hand and measurable metrics in the other.

The Rule by Fear has been used in popular firms … everybody praises Steve Jobs on his design sense, but how many of them would advocate his iron fist approach during the hey days of Apple? Did you forget Jack Welch … he wasn’t called Neutron Jack without any reason.

So when should one crack the whip? Well, if your team is aware of the end outcomes and shares your desires to reach those outcomes. Then the means of cracking the whip and acting the tyrant is justified … until those goals are achieved.

Personally, I think that this approach can only be used to achieve results in the short term. Work culture in India at least is still dependant a lot on personal equations. If the team does not share the passion, then tyranny could be the main reason why they will leave the firm – this brings to mind the quote

You do not leave the job, you leave your boss

I wonder if this can be made sustainable?

Posted in business, work - Tagged business, hr, management, organizations

Sex in Advertising

Feb20
2012
2 Comments Written by Prasad

If you have seen the latest GoDaddy Ads, then you will understand what I am talking about. I had posted this great Ad from BMW which uses sex but pulls it off quite nicely. Having said that, now take a look at the GoDaddy Ads -

How the massage, and the masseuse stripping off to bear the GoDaddy logo really brings out their hosting plans and domain registry services is a mystery to me. What is interesting to note is that the ads typically leave off by saying to view more go to their site. On checking out the full ads, the advertisement goes on to talk about the different features of the GoDaddy offerings.

Effectively, the ads that were shown on television were simply to generate traffic on their site. Again an example of one media relying on another media for it’s business. This really does not bode well with me (despite being a GoDaddy customer for the past 4 years now). This traffic is also assuming that people want to view more of Danica or GoDaddy. I wonder if some data were obtained on their traffic and conversion data post after the campaign launched. I’d wager that the traffic would increase, but the conversion rate would go down.

What do you good folks think?

Posted in business - Tagged ads, advertising, godaddy

Don’t hire dogs

Feb19
2012
6 Comments Written by Prasad

don't hire dogs

Dog’s are a man’s best friend. They are considered as faithful, loyal and will always be there to lift you up. A dog will fetch things for you and do silly tricks such as sit, roll over, etc.

In different companies, there is one such breed of employees. Don’t get me wrong, I am not objectifying people, and this is an analogy, if anything. So this breed of employees … they behave in the exact manner like dogs.

They are generally taken from the street or from the wild, they do not have any formal skill set with them. It’s probably because of this reason that they are extremely loyal to the company. They are willing to go the extra distance and spend more time in the office working unrealistic deadlines and striving to satisfy their masters.

Obviously, who would want to say no to such employees! Right?

Well, wrong!! Change is the requirement of all organizations, especially the small ones and the ones which are growing at a fast pace. The problem now magnifies is because you can’t teach an old dog new tricks (yes, I wanted to work this cliché into this post!!). Any organization that is growing at a fast pace (60% – 100% growth YoY) would require such a huge influx of talent, that the loyal dog would now be forced to question his erstwhile unquestionable value in the company.

This is the risk, and it’s a huge one. Why is it a risk? Because at some point in the founder’s life, this loyal employee has done a favor and worked in ridiculous conditions. Now that the dog is tired and cannot do anything new, it has become a liability for the organization. Not only does it sadden the person, but the organization cannot put this figurative dog to sleep.

So if you are an entrepreneur or about to start your firm, do yourself a favor and do not hire dogs.

Addendum

Arjun Bakshi writes –

This phenomenon is not restricted to start-ups:-) Most “Big” organisations are not very different.
I feel HR / Organisations are lazy and want the easy way out. Have a template of qualifications and experience required to hire, short-list such people thru employee referrals and employment consultants and then hire them.
Why take the risk to hire people outside the template and take efforts on them?
In case you follow sports, the recent example of Jeremy Lin is a very good example of the malaise which also exists in our hiring practices. I am sending just one of the millions of articles on him. I think, Malcolm Gladwell also has a few artcles on a similar theme.

Posted in business, foo - Tagged business, dog, employees, hiring, startup

Getting Rid of the Blocky Display in Skyrim

Jan18
2012
Leave a Comment Written by Prasad

I have been complaining about the block display in Skyrim in my previous post. This always happened with WinXP and not with Win7. To switch OSes for one game seemed unjustifiable, so I decided to look into this issue.

The real reason why the blocky display is happening is because the video driver is not able to generate ambient lighting effects in the game. I noticed this because the blocky display would be either around sources of light in the game (such as fires), or in the open (when the sun is shining). The driver was working fine when it came to rendering textures on objects … but how to render ambient light?

Fortunately, Nvidia had come out with a video driver update just for Skyrim. This is the 285.58 driver version, and it addresses this ambient lighting issues. So no more blocky displays in the game!

Posted in games - Tagged blocky display, graphics, skyrim

Curse: A Gamer’s Blessing

Jan16
2012
Leave a Comment Written by Prasad

Curse

If you are into games as much as I am or if you are either into World of Warcraft of Skyrim, then this post is definitely for you! One of the things that differentiates a good game (such as Torchlight) from an awesome one (the ones I have listed above) is the developer community.

Not the folks who make the game, but the folks who add to the game. Add-ons, additional content, these are the things which make the game experience even more unique for the gamer. The game itself becomes a custom-fit for the player.

The problem of having the community develop add-ons for you is the installation and customization part. Why should the game developer’s support that? Well, that’s where Curse comes in.

Curse is a add-on client which allows for easy browsing and installation of add-ons of your favorite games. You do not have to be techie to do this … in fact installation of an add-on is now simply a click away! I remember in the days of Morrowind when the player has to put the additional game content in a particular folder … well, it still works the same way, but now Curse provides the user friendly abstraction required for mass adoption.

The wow-factor is the fact that whenever the add-on developer releases an update, Curse notifies you of the same and you can update your favorite add-ons within minutes! If you like mods, then this application is definitely the one for you!

Posted in games - Tagged addons, curse, skyrim, worldofwarcraft

Google Analytic’s URL Builder

Jan13
2012
3 Comments Written by Prasad

URL Builder

Aside from being Pristine’s CTO, I also happen to be my company’s webmaster. I really do not mind this task, in fact I think its one of the under-rated jobs out there in the market.

The cool part about this role is how closely you have to work with the Google ecosystem of Analytics, Adwords and Webmaster tools. The thing about Google products is that many people might know about them, but how many of them use it the way they are intended to be?

In my quest to find the right person I have interviewed so many professionals, that its not funny. Almost all of them put everything but the kitchen sink on their resumes. That might be a good idea, but they all of them come down crashing in the interview. A royal waste of time.

In case if you want to differentiate yourself from the horde of wannabes out there, this is one of the things that you have to know!!

URL Builder Tool

Here’s the link to the tool.

* Ta-da! and all the fanfare *

What this tool allows you to do is allow you to track a segment of the visits which are generated on the provided link to be tracked as an individual campaign! The reason why anyone should be excited, is that now you can slice and dice all incoming links to your website (provided you can alter the incoming links).

Some of the ways in which it can be used is -

  • Tracking a segment of your traffic which is coming via an online-ad – For example, I could put a banner ad on Timesjob, or some site. I could also have posted a job posting there with my website’s URL in the job description. Now instead of relying on the simply the data from Referral traffic to measure the ROI of this ad campaign, I can give them a generated URL and track it without worrying about any other source of traffic
  • Email Campaigns clicks can now be tracked as a segment. With a little help of Goals and Conversions, I can calculate the ROI on a per email basis
  • You can even measure the effectiveness of traffic being generated from different properties on your website

Well, this is just the start, you can go pretty much wild with this tool. Just remember folks! Slice and Dice data for better control and tracking.

Posted in Technology, work - Tagged google analytics, marketing, roi, url builder, web, web analytics
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