I always get into a quandary when it comes to setting up the SEO strategy for a site which spans across multiple geographies. What would the best course of action be, to use sub-directories and depend on the equity of the main site, or to spawn separate Top Level Domains (TLDs) and increase the quanta of work.
In fact sometimes this becomes a case of Analysis-Paralysis … inaction which comes from considering too many pros and cons.
This is where Aleyda Solis has shined through with a simple infographic for people like me. Here’s the gist of this, and that’s why I love this infographic -
If you have content for all the different TLDs, then go ahead with multiple TLDs since that’s the best approach. If you do not have that much content, then you can use language based sub-directories with the hreflang attribute and meta content language.