Car Customization

In India, the moment you say the words car customization, the name Deepak Chhabria automatically crops up. DC used to be the pioneer of car tuning and modding in India. Back then, changing the looks of your car was not considered as the “in thing”, and people almost always made do with the factory settings.

With the successful launch of the Need for Speed series, the Indian market has slowly warmed to the idea that even cars can be customized and do not have to be kept in their pristine form in which they had been shipped from the factory.

Yes, we have finally started tearing away that smelly plastic from the upholstery and consider sticking on cute little dog stickers on our bumpers as well!!

The really elite ones do the smart thing and get a better looking car from abroad, and then go ahead and get customizations which are worth that car! In the digital era, almost everything that you purchase has a little CPU of it’s own … yes, even the fridge knows when to milk goes bad! Then it comes hardly a surprise that most cars are also smart cars. And smart cars require smarter customizations and mods.

This is where brabus comes into picture. Brabus is a German company which absolutely rocks the customization scene. Especially if you own a Mercedes. In fact, in the past the BBC has covered the brabus in their automobile show, Top Gear. An excerpt from one of their episodes,

It’s unlikely, but should you find the standard Mercedes SL600 wanting in the power department, mentalist German tuning firm Brabus may have the answer. By throwing away most of the standard Merc’s motor, adding new turbochargers and fiddling with the many onboard computers, it’s created the most powerful convertible car ever.

Now, why would I recommend that you definitely get this for your Mercedes? Well, if you can afford to get a custom made car through customs, then it has to be either a Mercedes, a Ferrari or better yet, a Maybach. Interestingly enough, Brabus do tuning for all these brands. So the next time you are thinking of car tuning, don’t say DC … say Brabus :)

Prasad Ajinkya

An epicurean who has read a Rand too many

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