Comments on: Micro Niches http://kidakaka.com/blog/2009/06/21/micro-niches/ Random musings which I rather not say out loud :) Tue, 09 Mar 2010 13:37:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mayur http://kidakaka.com/blog/2009/06/21/micro-niches/comment-page-1/#comment-847 Mayur Fri, 26 Jun 2009 10:42:39 +0000 http://kidakaka.com/blog/2009/06/21/micro-niches/#comment-847 Its possible with the wireless networks as well... just the receiving set up needs to be modified to receive digital signals through a wireless network and then convert them to be played on the radio. Its possible! Its possible with the wireless networks as well… just the receiving set up needs to be modified to receive digital signals through a wireless network and then convert them to be played on the radio.

Its possible!

]]> By: kidakaka http://kidakaka.com/blog/2009/06/21/micro-niches/comment-page-1/#comment-846 kidakaka Thu, 25 Jun 2009 05:46:31 +0000 http://kidakaka.com/blog/2009/06/21/micro-niches/#comment-846 Actually, its possible if Radio was broadcasted over IP. What say Ni? When can we have that :-) Actually, its possible if Radio was broadcasted over IP. What say Ni? When can we have that :-)

]]> By: Mayur http://kidakaka.com/blog/2009/06/21/micro-niches/comment-page-1/#comment-843 Mayur Wed, 24 Jun 2009 14:17:30 +0000 http://kidakaka.com/blog/2009/06/21/micro-niches/#comment-843 And of course, I forgot to add, this way you can cater to the niche of the niche market. :-) And of course, I forgot to add, this way you can cater to the niche of the niche market. :-)

]]> By: Mayur http://kidakaka.com/blog/2009/06/21/micro-niches/comment-page-1/#comment-842 Mayur Wed, 24 Jun 2009 14:16:40 +0000 http://kidakaka.com/blog/2009/06/21/micro-niches/#comment-842 I think its time we have some thing like a radio on demand. I live in Thane now and its well over an hour's drive from my office in Andheri. Imagine a situation now. I'm sick and tired of the office and want to listen the best of music on my car radio. However flipping the 8 channels and still not finding good music makes me even more sick. So why not I handpick some songs I wish to hear in the next one hour and the radio station plays only that (some thing on the lines of VOD). I pay per playout (the way I pay per view) Looks possible? I think its time we have some thing like a radio on demand. I live in Thane now and its well over an hour’s drive from my office in Andheri. Imagine a situation now. I’m sick and tired of the office and want to listen the best of music on my car radio. However flipping the 8 channels and still not finding good music makes me even more sick. So why not I handpick some songs I wish to hear in the next one hour and the radio station plays only that (some thing on the lines of VOD). I pay per playout (the way I pay per view)

Looks possible?

]]> By: ni http://kidakaka.com/blog/2009/06/21/micro-niches/comment-page-1/#comment-840 ni Wed, 24 Jun 2009 11:10:22 +0000 http://kidakaka.com/blog/2009/06/21/micro-niches/#comment-840 hey....it boils down to two words 'It depends' ...:-) It depends on what your advertisers are looking for... And It depends on the current regulatory scenario... The point is though you are listening to radio, you don't pay radio operators for that service. Radio makes money through advertising, and is in the business of selling numbers. i.e. number of listeners, to advertisers. Therefore it makes perfect 'business sense' to cater to what the advertisers want. Another angle is...Since radio only has 24 hrs to sell per day, the objective is to maximize the premium you can make on each spot. Which again boils down to more numbers of listeners = more money! This problem can be easily solved by the govt. if they allow (the case in most established radio markets abroad) multiple frequencies per player per city. If Red FM has 2-3 stations in Mumbai they can offer niche formats for different audiences. (Including some day Techno for Kida!) Until then, everyone will go after the lowest common denominator i.e. the masses....and play only popular music! hey….it boils down to two words ‘It depends’ …:-)

It depends on what your advertisers are looking for…
And It depends on the current regulatory scenario…

The point is though you are listening to radio, you don’t pay radio operators for that service. Radio makes money through advertising, and is in the business of selling numbers. i.e. number of listeners, to advertisers. Therefore it makes perfect ‘business sense’ to cater to what the advertisers want.

Another angle is…Since radio only has 24 hrs to sell per day, the objective is to maximize the premium you can make on each spot. Which again boils down to more numbers of listeners = more money!

This problem can be easily solved by the govt. if they allow (the case in most established radio markets abroad) multiple frequencies per player per city. If Red FM has 2-3 stations in Mumbai they can offer niche formats for different audiences. (Including some day Techno for Kida!)

Until then, everyone will go after the lowest common denominator i.e. the masses….and play only popular music!

]]> By: Hypnos http://kidakaka.com/blog/2009/06/21/micro-niches/comment-page-1/#comment-834 Hypnos Mon, 22 Jun 2009 12:31:09 +0000 http://kidakaka.com/blog/2009/06/21/micro-niches/#comment-834 Point hai boss. At the end of the day it boils down to how big that small group is - would it be profitable for the company to cater to such a small segment. If they are making even one rupee out of that, there is no reason they should not be. And if they are losing money right now, but can predict income from that group/activity, or can predict a growth in that segment, then also it is worth following. Point hai boss.

At the end of the day it boils down to how big that small group is – would it be profitable for the company to cater to such a small segment. If they are making even one rupee out of that, there is no reason they should not be.

And if they are losing money right now, but can predict income from that group/activity, or can predict a growth in that segment, then also it is worth following.

]]> By: kidakaka http://kidakaka.com/blog/2009/06/21/micro-niches/comment-page-1/#comment-833 kidakaka Mon, 22 Jun 2009 05:54:25 +0000 http://kidakaka.com/blog/2009/06/21/micro-niches/#comment-833 hehehe .. i wish it were that famous in India :) hehehe .. i wish it were that famous in India :)

]]> By: Aina http://kidakaka.com/blog/2009/06/21/micro-niches/comment-page-1/#comment-832 Aina Sun, 21 Jun 2009 17:34:32 +0000 http://kidakaka.com/blog/2009/06/21/micro-niches/#comment-832 Techno? What are you Swedish? :D Techno? What are you Swedish? :D

]]>